What Is The Best Image Size For Facebook Ads
Facebook advertizement sizes change more than a Radio City Rockette changes costume.
From introducing new advertising formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with skilful reason.
1 out of every 5 digital ad dollars is spent on Facebook. The platform's roughly 2 billion monthly users spend an average of 53 minutes a solar day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).
If you want to reach eyeballs online, Facebook is the place to do it. That means they're always going to figure out the best way for your ads to draw in customers.
With all the changes though, how are you supposed to design middle-catching ads that'll woo customers?
Well now you can, with this handy cheat sheet!
Bonus: Get the Facebook ad cheat sheet for 2022. The gratuitous resource includes key audition insights, recommended advertizement types, and tips for success.
Facebook video ads sizes
When information technology comes to video, Facebook has one key recommendation to its advertisers: pattern for mobile first.
Facebook recommends uploading video with square (one:one) or vertical (4:five, ix:16 and 16:ix) attribute ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (past enabling captions).
For all-time results, stick to the following specs for video ads:
Facebook feed videos
Minimum width: 120 px
Minimum top: 120 px
Resolution: at least 1080 x 1080 px
Video ratio: 4:v
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 241 minutes
For all video advertising types, Facebook recommends uploading the "highest resolution source video available without letter of the alphabet or pillar boxing." Facebook provides an exhaustive list of aspect ratios and features bachelor for each advertisement type.
Utilise MP4, GIF or MOV format, with a maximum file size of 4GB, and a maximum length of 241 min.
Facebook instant article videos
Resolution: at to the lowest degree 1080 x 1080 px
Video ratio: 9:16 to 16:ix
Video file size: 4GB max
Minimum video length: 1 2d
Maximum video length: 240 minutes
Facebook in-stream videos
Resolution: at least 1080 ten 1080 px
Recommended video ratio: 16:9 or one:1 (merely supports from 9:sixteen to 9:16)
Video file size: 4GB max
Minimum video length: 5 seconds
Maximum video length: 10 minutes (limit may vary depending on objective)
Facebook Marketplace video ads
Recommended: Highest resolution bachelor (at least 1080 x 1080 px)
Video ratio: four:5 (but 9:xvi to 16:9 is supported)
Video file size: 4GB max
Minimum video length: ane second
Maximum video length: 240 minutes
Facebook Stories ads
Recommended: Highest resolution bachelor (at least 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file size: 4GB max
Maximum video length: two minutes
Facebook video feeds
Facebook video feeds are different from in-stream videos and Facebook videos y'all come across on your newsfeed. When a user clicks on a video in their feed, that video will open upward in a player with other video feeds below. These ads appear in those video feeds.
Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 4:v (xvi:9 to 9:xvi supported)
Video file size: 4GB max
Minimum video length: ane 2nd
Maximum video length: 240 minutes
Facebook paradigm ads size
Your customers want to see what they're buying before they purchase information technology.
So if you want to go your audience'due south attention on Facebook, you need to include images in your ads, preferably ones that showcase your production or brand in a unique, centre-catching manner.
Simply designing prototype ads for Facebook can be tricky. Dissimilar advert destinations (newsfeed, Messenger, the correct cavalcade) and brandish formats (mobile, desktop) sometimes call for different ad sizes. Facebook's Ads Manager now even lets you upload different images for different display formats, and preview the way an ad looks before information technology goes alive.
For best results, stick to the following specs for image ads:
Facebook feed images
Resolution: at least 1080 ten 1080 pixels
Minimum width: 600 pixels
Minimum meridian: 600 pixels
Aspect ratio: 1:91 to one:ane
For all prototype ads, Facebook recommends that you upload "the highest resolution image available" in either .JPG or .PNG format, cropped to a supported aspect ratio.
Facebook right column images
Ratio: 1:i (1.91:1 to i:1 supported)
Minimum width: 254 pixels
Minimum height: 133 pixels
Resolution: at least 1080 x 1080
Remember that correct column ads are a desktop-but format, merely that they "may appear in other areas of the site" too.
Facebook Instant Article images
Maximum file size: 30 MB
Attribute ratio: 1.91:i to 1:one
Resolution: at to the lowest degree 1080 x 1080 px
Facebook Marketplace images
Maximum file size: 30 MB
Aspect ratio: one:1
Resolution: at to the lowest degree 1080 x 1080 px
Facebook Stories
If yous use a still image on your Facebook Stories ad, Facebook recommends that y'all continue about fourteen% or 250 pixels at both the peak and bottom of your image "free from texts and logos." That prevents it from being covered up past tools such as calls-to-action and your profile icon.
Maximum file size: 30 MB
Attribute ratio: 1:1
Resolution: at least 1080 x 1080 px
Minimum width: 500 px
Maximum file size: 30 MB
Facebook search results images
Resolution: at to the lowest degree 1080 x 1080 pixels
Attribute ratio: 1.91:1
Minimum image width: 600 pixels
Minimum image height: 600 pixels
Bonus: Become the Facebook advertising cheat sheet for 2022. The free resource includes primal audience insights, recommended advert types, and tips for success.
Get the free cheat sheet now!
Facebook carousel ads size
Carousels let you showcase up to ten images or videos in i ad, without having the user navigate to a new page.
Carousels can appear in six different places on Facebook: the chief Facebook feed, the right column, instant manufactures, Facebook Marketplace, the Facebook Audition Network, and Facebook Messenger. But all carousel formats utilise similar epitome and video specs.
Facebook feed carousels
Resolution: at least 1080 1080 pixels
Maximum image file size: 30MB
Ratio: 1:one
Minimum number of cards: 2
Maximum number of cards: 10
File types: PNG, JPG, MP4, MOV, GIF
Facebook correct cavalcade carousels
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Ratio: 1:one
Minimum number of cards: ii
Maximum number of cards: 10
Facebook Instant Commodity carousels
Resolution: at least 1080 x 1080 pixels
Maximum image file size: thirty MB
Ratio: 1:one
Minimum number of cards: two
Maximum number of cards: 10
Facebook Marketplace carousels
Resolution: at least 1080 x 1080 px
Maximum image file size: 30 MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Facebook Stories carousels
You tin show off three images in a single advertising on Facebook Stories with Expandable Carousel. When a user arrives at your story, they'll accept the opportunity to tap on the card and see two more than cards.
Resolution: at least 1080 x 1080 pixels
Maximum prototype file size: 30 MB
Recommended ratio: 1:1
Minimum width: 500 pixels
Minimum number of cards: three
Maximum number of cards: 3
Facebook search results
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Maximum video size: 4 GB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: x
Facebook collection ads size
Collections are an advertisement blazon that makes it easier for users to browse and purchase products directly in the Facebook feed. A Drove usually includes a cover epitome or video followed by several product images.
You can choose to accept your video autoplay when a user scrolls over your collection. Clicking the video will open Instant Experience, a full-screen experience designed to bulldoze traffic directly to your product pages. You can add buttons, carousels, photos, text and video to Instant Experience ads. Video and audio will automatically play when you roll past them in the app.
Facebook feed collections
The starting time media asset in your Instant Experience will be the cover image or video that shows upward in your collection advertising.
Any vertical images might be cropped to a max 1:i ratio.
Resolution: at least 1080 x 1080 pixels
Max attribute ratio: one:1
File types: JPG, PNG, MP4, MOV, GIF
Maximum image file size: 30 MB
Maximum video file size: four GB
More Facebook advertising resource
The fine art of Facebook advertizing is more than just sizes and specs. Here's what yous'll need to know to create a truly successful campaign:
- How to advertise on Facebook
- How to utilise Facebook Audition Insights
- What to do with $100 on Facebook ads
- How to create a Facebook ad in minutes
- How to meliorate your Facebook advertizement conversions
- How to apply the Facebook Boost post button
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What Is The Best Image Size For Facebook Ads,
Source: https://blog.hootsuite.com/facebook-ad-sizes/
Posted by: whalenthumsen.blogspot.com
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